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Damayanti, E.V. and Waskito, J. 2024. Green Innovation & Green Competitive Advantage in the impact of Green Marketing Orientation on Purchase Intention on the Use of Fabric Shopping Bags in UMS Management Students. Proceedings Series on Social Sciences & Humanities. 15, (Jan. 2024), 55–65. DOI:https://doi.org/10.30595/pssh.v15i.927.