MINANDAR, Muhammad Riski; YULINDA, Ade Tiara. The Effect of Viral Marketing, Online Customer Reviews, and Online Customer Ratings on Product Purchase Decisions at Bukalapak (A Case Study of Students at Muhammadiyah University Bengkulu). Proceedings Series on Social Sciences & Humanities, [S. l.], v. 26, p. 160–168, 2025. Disponível em: https://conferenceproceedings.ump.ac.id/pssh/article/view/1820. Acesso em: 2 mar. 2026.