SARI, Susi Anggi Purnama; KUSDIYANTO, Kusdiyanto. Analysis of the Effect of Marketing Mix (4p) on Purchase Decisions Fashion Products on Shopee’s E-commerce (Case study on the Z Generation of the City of Surakarta). Proceedings Series on Social Sciences & Humanities, [S. l.], v. 15, p. 127–141, 2024. DOI: 10.30595/pssh.v15i.941. Disponível em: http://conferenceproceedings.ump.ac.id/pssh/article/view/941. Acesso em: 6 jul. 2026.