Sari, Susi Anggi Purnama, and Kusdiyanto Kusdiyanto. “Analysis of the Effect of Marketing Mix (4p) on Purchase Decisions Fashion Products on Shopee’s E-Commerce (Case Study on the Z Generation of the City of Surakarta)”. Proceedings Series on Social Sciences & Humanities, vol. 15, Jan. 2024, pp. 127-41, https://conferenceproceedings.ump.ac.id/pssh/article/view/941.