1.
Minandar MR, Yulinda AT. The Effect of Viral Marketing, Online Customer Reviews, and Online Customer Ratings on Product Purchase Decisions at Bukalapak (A Case Study of Students at Muhammadiyah University Bengkulu). pssh [Internet]. 2025 Sep. 10 [cited 2026 Jul. 6];26:160-8. Available from: http://conferenceproceedings.ump.ac.id/pssh/article/view/1820