A Study of the Role of Initiators in Creating Sustainability of Kampung Gagot Tourism Village


  • Benedicta Evienia P Atma Jaya Catholic University of Indonesia
  • Andang Wirawan B Atma Jaya Catholic University of Indonesia
  • Penny Handayani Atma Jaya Catholic University of Indonesia




Tourism Village, Empowerment, Sustainable Development Goals, Initiator


Background: To achieve the Sustainable Development Goals (SDGs), every area with social problems needs to carry out activities that can encourage the community or environment to carry out empowerment. Empowerment is an essential strategy in increasing the role of the community or society in increasing their potential to be more independent and work. This research aims to analyze the role of external agents in the development of Kampung Gagot Tourism Village, one of the leading destinations in Banjarnegara Regency. The active participation of the local community influences the current success of Kampung Gagot Tourism Village. However, the research reveals the unexpected role of external agents who act as directors in developing this area. Method: The research method was qualitative, with explanations through descriptive techniques. Data were collected through observation and in-depth interviews with informants selected using purposive sampling. Results: The results highlighted the role of initiators as conceptors, information mouthpieces, and tourism ambassadors in developing tourism in Kampung Gagot Tourism Village. Conclusion: The obstacles encountered need to be addressed wisely, and the recommended approach is to involve the local community, especially the younger generation, to become an independent tourist destination, reducing dependence on the initiator.


Acs, Z. J., & Varga, A. (2005). Entrepreneurship, agglomeration, and technological change. Small Business Economics, 24(3), 323–334.

Carriles-Alberdi, M., Lopez-Gutierrez, C., & Fernandez-Laviada, A. (2021). The Influence of the Ecosystem on the Motivation of Social Entrepreneurs. Sustainability, 13(2).

Cukier, Wendy, Susan Trenholm, dan Dale Carl, 2011, “Social Entrepreneurship: A Content Analysis,” Journal of Strategic Innovation and Sustainability.

Dalton, J., Elias, M., & Wandersman, A. (2001). Community Psychology: Linking individuals and communities. Belmont, CA: Wadsworth/Thomson Learning.

Dees, GJ (1998). The meaning of social Entrepreneurship, Paper, Stanford: Kauffman Center for Entrepreneurial Leadership, Stanford University.

Handayani P, Prabawanti BE, Hapsari S, Widyani R, Frenicha. (2021). Dual role conflict and social support on the performance of women entrepreneurs with disabilities during the Covid-19 pandemic (initial research). International Journal of Business and Applied Social Science 7(11): 39–44. https://doi.org/10.33642/ijbass.v7n11p3

Sarafino, E. P., & Timothy, W. S. (2011). Health Psychology: Biopsychosocial Interactions, 7th Ed. United States of America: John Wiley & Sons Inc.

Tundui HP, Tundui, Charles S. 2020. Marriage and business performance: the case of women-owned micro and small businesses in Tanzania. Journal of Entrepreneurship. 13(5): 1287-1308 in Emerging Economies © Emerald Publishing Limited 2053-4604 DOI 10.1108/JEEE-06- 2020-0202

Adriansyah, Yasmin (2012). “Entrepreneurship is one viable answer for Indonesia. The Jakarta Post - http://www.thejakartapost.com/news/2012/01/08/entrepreneurship-one-viable-answer-indonesia.html- accessed 10 October 2021

April, Sabrina (2010). Generation, Only Want a Sustainable Indonesia.” http://bisniskeuangan.kompas.com/read/2010/10/31/18381976/Greeneration.Hanya.Ingin.Indonesia.Lestari - accessed 10 October 2021

Http://Www.Ppkmindonesia.Com/Artikel/Item/96-Tfoc-Sitanala-Ppkm OJK activity of Tfoc Sitanala Community Ppkm Collaboration with OJK- accessed on 25 October 202

Kasali, Rhenald (2010). NGO or Social Entrepreneurship. Sindo Newspaper 7 February 2010




How to Cite

Evienia P, B., Wirawan B, A., & Handayani, P. (2024). A Study of the Role of Initiators in Creating Sustainability of Kampung Gagot Tourism Village. Proceedings Series on Social Sciences & Humanities, 15, 35–37. https://doi.org/10.30595/pssh.v15i.922