Determinant Factors Affecting Customer Satisfaction (Study on Kafa Mart Kalibeber Consumers in Wonosobo Regency)

Az Zahra Agni Saqinna; Ziida Arifa; Nabila; M. Trihudiyatmanto

doi:10.30595/pssh.v22i.1532

Authors

Az Zahra Agni Saqinna Universitas Sains Al-Qur’an
Ziida Arifa Universitas Sains Al-Qur’an
Nabila Universitas Sains Al-Qur’an
M. Trihudiyatmanto Universitas Sains Al-Qur’an

DOI:

https://doi.org/10.30595/pssh.v22i.1532

Keywords:

The standard of service provided, quality, price and customer satisfaction

Abstract

The purpose of this study is to examine how various factors impact customer satisfaction factors at Kafa Mart Kalibeber, specifically focusing on price, product quality, and service quality. Students and the general public who have made transactions at The research population consists of Kafa Mart Kalibeber. This study employs a quantitative method and utilizes a non-probability sampling technique, involving a total of 100 respondents. The collected data was processed and examined implementing multiple regression analysis and data processed through the use of SPSS V. 25. The findings indicate that while service quality negatively influences customer satisfaction despite being significant, both product quality and pricing positively and significantly impact it.

References

Eka Dita Rosita (2023). Pengaruh Citra Merk, Strategi pemasaran dan mutu produk terhadap kepuasan pelanggan KFC Manyar Kertorejo Surabaya Saat Pandemi COVID 19. Jurnal Soetomo Management Review, Vol 1 No 4 Hal 408-423

Marjam R, Hanung P, Retno Susanti (2021). Pengaruh Kualitas Pelayanan, Kelengkapan Produk, Harga, Dan Kualitas Produk Terhadap Keputusan Pembelian. Jurnal Ekonomi dan Kewirausahaan vol. 21 no.3

Mugi rahayu, Retno Susanti, sumaryanto, PENGARUH CITA RASA, HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI KEDAI KOPI BERBAGI KARANGANYAR, JURNAL EKONOMI DAN KEWIRAUSAHAAN: Vol. 22 No.03 (2022): Jurnal Ekonomi Dan Kewirausahaan

Nazah Anggun Stianingrum, Ety Nurhayaty (2024). PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN MINIMARKET RAYA BOGOR PEKAYON. Jurnal ilmiah Ilmu manajemen dan kewirausahaan jilid.4 no 2

Yudi Aliyudin, Tri Utami, Andi Yulianto (2024). Pengaruh Mutu Pelayanan, Mutu Produk, dan Harga terhadap Minat Beli Sabun Lifebuoy di Minimarket Dina Jaya Ketanggungan. Jurnal of Economic, Management and Enterpreneurship Reach vol. 2 no. 1.

Kotler, P., Keller, K. L., & Ang, S. H. (2018). Marketing management: an Asian perspective. Pearson.

SUTRIYO, S., ISWANDANA, R., & Ivariani, F. M. (2020). Synthesis and stability of resveratrol-gold nanoparticle-polyethylene glycol-folic acid conjugates. Int J Appl Pharm, 12, 237-41.

Nabilah, S. (2019). Pengaruh Strategi Bauran Pemasaran Terhadap Kepuasan Konsumen pada Aroma Bakery dan Cake Medan (Doctoral dissertation, Universitas Medan Area).

Maria, M., & Anshori, M. Y. (2013). Pengaruh kualitas produk dan kualitas layanan terhadap kepuasan konsumen King Cake. Jurnal Manajemen teori dan terapan, 6(1), 1-9.

http://repository.stei.ac.id/9927/3/21190000226_NurMelliniaSapitri_Skripsi%20Revisi-BAB%20II.pdf

http://repository.stiedewantara.ac.id/338/4/10.BAB%20II.pdf

http://repository.stei.ac.id/7734/3/bab%202.pdf