How to Increasing Memorable Tourism Experiences at Heritage Destination

Penulis

  • Saryatun Saryatun Universitas Putra Bangsa
  • Sulis Riptiono Universitas Putra Bangsa
  • Siti Nur Azizah Universitas Putra Bangsa
  • Intan Muliana Rhamdhani Universitas Putra Bangsa

DOI:

https://doi.org/10.30595/pssh.v15i.939

Kata Kunci:

Heritage Destination, Tourism Marketing, Memorable Tourism Experience, Borobudur

Abstrak

Background: This study aims to investigate the effect of destination image, self-congruity, and visitor engagement on memorable tourism experiences. Method: Tourists who visited Borobudur Temple were used as respondents who were taken using convenience techniques, as many as 150 questionnaires were distributed and analysed using multiple linear regression analysis with the SPSS version 28 statistical tool. Results: The results showed that all the hypotheses tested in this study were accepted. Image destinations play the most important role in increasing MTE, next are visitor engagement and self-congruity. The results of this study provide evidence that the tourist experience is an important emotional element for visitors to interact in their tourism activities. The substantial of the destination image, self-congruity, and visitor engagement will further increase the MTE. Conclusion: The antecedents of Memorable Tourism Experiences that exam in this research is an important element for the tourism business so that it can foster memories and memorable experiences for visitors when they carry out tourism activities.

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Diterbitkan

2024-01-18

Cara Mengutip

Saryatun, S., Riptiono, S., Azizah, S. N., & Rhamdhani, I. M. (2024). How to Increasing Memorable Tourism Experiences at Heritage Destination. Proceedings Series on Social Sciences & Humanities, 15, 115–121. https://doi.org/10.30595/pssh.v15i.939