Optimizing Packaging Innovation and Labelling of Gembus Products in Kalisabuk Village, Kesugihan District

Abstract

Gembus is a traditional food originating from Cilacap Regency, Central Java, made from cassava with a slightly salty and savory taste and a chewy texture. Kalisabuk Village, located in Kesugihan District, Cilacap Regency, primarily relies on agriculture, plantations, and trade as the main sources of livelihood and income for its residents. One such economic activity includes the establishment of micro home-based industries, such as cassava-based gembus production. The research method employed in this study is qualitative research with a descriptive approach. The packaging innovation for gembus involves the use of vacuum-sealed plastic, which enhances both product appeal and durability. This packaging method removes air from the plastic, resulting in a more compact, neat, and hygienic presentation. Visually, the packaging becomes more attractive, thereby increasing consumer purchasing interest. Additionally, labeling innovation has been introduced, allowing consumers to easily access information regarding product ingredients, serving instructions, expiration dates, product ownership, and other relevant details. The adoption of vacuum-sealed packaging for gembus represents a strategic advancement, not only improving the product's visual quality but also providing protection against moisture and air exposure, thereby extending shelf life and preserving the authentic flavor of gembus.