Analisis Persaingan Usaha Tidak Sehat dalam Kasus Praktik Predatory Pricing pada Sektor Usaha Kuliner

Syaharani Aprillia Surya Hakim

doi:10.30595/pssh.v17i.1165

Penulis

Syaharani Aprillia Surya Hakim Universitas Muhammadiyah Purwokerto

DOI:

https://doi.org/10.30595/pssh.v17i.1165

Kata Kunci:

Public Service, Corruption, State Administrative Law

Abstrak

Predatory pricing is one form of strategy undertaken by a business actor in selling a product at a price below the cost of production (average cost or marginal cost). Areeda and Turner say that is not a predatory pricing when the price is equal to or above the marginal cost of the production of a good. The main purpose of predatory pricing is to remove competitors from the market and prevent potential business actors from becoming competitors in the same market. As soon as it succeeds in getting the competitor out of the market and delaying the entry of new entrants, then he can raise the price again and maximize the profits that may be earned. To be ableto perform such acts, then the business actor must have a large market share and the profits to be gained can cover the losses suffered during the predator.

Referensi

A. Ayu Rizkia and S. Rahmawati, “Faktor-Faktor Yang Mempengaruhi Anti Monopoli Dan Persaiangan Bisnis Tidak Sehat?: Globalisasi Ekonomi, Persaingan Usaha, Dan Pelaku Usaha. (Literature Review Etika),” J. Ilmu Manaj. Terap., vol. 2, no. 5, pp. 631–643, 2021, doi: 10.31933/jimt.v2i5.572.

P. Pasal and J. Rugi, “KPPU, Pedoman Pasal 20 Jual Rugi , (http://www.go.id/docs/Pedoman/pedoman _pasal_20_jual_rugi.pdf diakses pada tanggal 10 Juni 2020) 1,” pp. 1–33, 2020.

N. F. Artharini, “Perlindungan Bagi Umkm Terhadap Persaingan Usaha Tidak Sehat,” Dharmasisya, vol. 2, no. September, pp. 6–7, 2022.

F. Rezmia, “Dampak Kegiatan Jual Rugi (Predatory Pricing) yang Dilakukan Pelaku Usaha dalam Perspektif Persaingan Usaha,” J. Selat, vol. 4, no. 2, pp. 234–249, 2017, [Online]. Available: https://www.neliti.com/id/publications/235516/

Nainunis, “Hubungan Antara Ta’zir Dan UU Nomor 5 Tahun 1999 Tentang Larangan Praktek Monopoli Dan Persaingan Usaha Tidak Sehat,” J. Al-Fikrah, vol. 10, no. 1, pp. 49–60, 2021, doi: 10.54621/jiaf.v10i1.74.

KPPU, “Pedoman Pelaksanaan pasal 20 (Jual Rugi) UU Nomor 5 Tahun 1999 Tentang Larangan Praktek Monopoli dan Persaingan Usaha Tidak Sehat.” [Online]. Available: https://www.kppu.go.id/id/wp- content/uploads/2011/09/Perkom-6-Pasal-20-new.pdf

A. I. Mada, IDGR, “Praktik Jual Rugi (Predatory Pricing) Pelaku Usaha Dalam Perspektif Persaingan Usaha,” J. ilmu Huk., no. 5, pp. 1–5, 2013, [Online]. Available: https://ojs.unud.ac.id/index.php/kerthasemaya/article/download/6275/4767

A. F. Lubis, Persaingan hukum usaha antara teks dan konteks. Jakarta: ROV Creative Media, 2009.

A. Muzakki, “Perkembangan Pendekatan dalam Hukum Persaingan Usaha: Truncated Rule of Reason,” J. Persaingan Usaha, vol. 3, no. 2, pp. 152–162, 2023, doi: 10.55869/kppu.v3i2.131.

E. Flora and E. Ratnawati, “Indikasi Jual Rugi Untuk Menyingkirkan Pelaku Tentang Larangan Praktek Monopoli dan Persaingan Usaha,” UNES Law Rev., vol. 6, no. 1, pp. 2764–2770, 2023.

IBLAM, “Apa itu Predatory Pricing, Dampaknya dan Sanksi Pidana,” School of Law. Accessed: Jun. 03, 2024. [Online]. Available: https://iblam.ac.id/2023/11/15/apa-itu-predatory-pricing-dampaknya-dan-sanksi- pidana/

ISeller, “Predatory Pricing Dalam Bisnis: Dampak, Contoh, dan Aturannya.” Accessed: Jun. 03, 1BC.

[Online]. Available: https://www.isellercommerce.com/blog/predatory-pricing